Advanced Email Marketing: A B Testing

A/B testing is not limited to modifications to your site’s pages. You can apply the concept to all your marketing activities, such as traffic acquisition via e-mail marketing campaigns, AdWords campaigns, Facebook Ads, and much more. Resources for going further with A/B testing: A Beginner’s Guide to A/B Testing your Email Campaigns. It has been offering email marketing services since the year 2009. Apart from sending out bulk emails, the software provides tools like A/B testing of campaigns, time-warp function, and contact management. A/B testing allows the user to send out different emails to a group split in two.

Split Testing

Advanced Email Marketing: A B Testing Results

The A/B test you just finished may have helped you discover a new way to make your marketing content more effective — but don't stop there. There’s always room for more optimization. You can even try conducting an A/B test on another feature of the same web page or email you just did a test on. A/B testing (also known as split testing) is a tool to help you compare two different versions of an email campaign. To run an A/B test, come up with two versions of an email, then assign equal traffic to both versions. Once the test period is over, you'll get to see which version had more opens and clicks. Ready to start learning marketing? Just follow the 4 steps below Step #1. If you don’t have a website, read this step by step tutorial on how to get started. (if you have a site, skip this step) Start a blog. If you already haven’t, make sure you check out my free SEO tool suite. Improve your knowledge.

Split Testing or A/B Testing is a common method of optimizing marketing creative or conversion processes. In short, the idea is two run two different parallel campaigns or creatives at the same time with only a single variable different. This allows you to isolate that variable to determine what is most effective in driving your desired action.

In the case of email marketing, split testing can be used to determine the most effective subject line to drive higher open ratios or the best body text or images to increase click-thru rates.

Advanced email marketing: a b testing positive

You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!

Advanced email marketing: a b testing test

Advanced Email Marketing: A B Testing Positive

Unlike other email marketing software which limits you to A/B split testing, you can test unlimited variations in a single split test.

ActiveTrail’s email marketing software offers a cloud-based, multilingual and user-friendly email campaign software platform. Create professional newsletters and email campaigns within minutes. Select from dozens of email campaign templates. Predict the optimal time to send emails to your subscribers (an exclusive ActiveTrail development). Use our email marketing software to personalize email subjects, bodies and images, and our A/B testing feature to check which version of an email campaign works best. To top things off, ActiveTrail’s email marketing software sports a sign-up form module that includes a wide array of ready-to-use, pre-designed templates, a friendly editor and many other features such as animations and pop-up forms. ActiveTrail also offers a wide variety of advanced email marketing software features like the Smart Code that takes your automation game a notch higher with a tracking pixel that will track your customers' behavior from the newsletter to the website and back to triggering emails based on their on-site behavior. Another amazing advanced email marketing software feature is the Predictive Delivery, this feature allows you to send email in the perfect time for each recipient to increase open rates and conversion rates.ActiveTrail can also integrate with hundreds of different apps through Zapier or other integration platforms and allows you to connect your email marketing software to your CRM or website simply and easily.